Two houses. Two worlds. Each one built from the ground up. A place with its own light, its own weather, its own logic. Then filmed like a campaign that always existed.
LOEWE
The Melt.
A frozen world that will not hold. The brand artifact carved from ice, light moving through it, the whole campaign built around a single act of melting. Cold restraint, on the edge of disappearing.
PRADA
Spiaggia.
A full beach poured under a Milanese motorway. Wind-driven sand as the one element that touches skin, garment and the surreal triangle rising from the dunes. The storm settles, the sand freezes into perfect ribbons. Summer luxe, built inside concrete.
